Video that gets a response
We believe a video should do more than look good. It should make your audience feel something, and then move them to act on it. That is how our Strategy System was born.
Yaakov Citron Founder, CitronFilms
If your audience feels something, they'll do something.
People can feel when a video is honest. That's what earns trust for the organization behind it.
Your team's dedication and the change you make come through on camera.
Clear communication and dates you can count on, so filming never becomes a burden.
Most production companies ask "what do you want?" We ask "what does your audience need?"
We believe a video should do more than look good. It should make your audience feel something, and then move them to act on it. That is how our Strategy System was born.
Yaakov Citron Founder, CitronFilms
Included in our Strategic Promo videos.
We figure out who your audience is and what they need to feel. Before anything else.
We find what you're not saying. The stuff your audience needs to hear that no one told them yet.
A powerful video has one core message. We make sure it's the right one.
We start with the problem first, always. Show them you understand their pain, before you offer a solution.
We create guiding assets to keep us aligned through the whole process. No surprises.
Nothing stays in the edit unless it earns its place. We don't waste a second.
Tick what sounds like you:
Some clients come to us already knowing what they want to say. Others want us to dig in, find the story worth telling, and shape the whole thing together. That's where the two split, and the rest follows from there.
For when you already know your message.
A promo video built around an interview. One call to plan it, then we film and edit it into something you are proud to show.
For when it needs real strategy behind it.
We shape what to say through the Strategy System, then script and film it. Built for higher-stakes stories.
Some of the videos we've made.
Work in one of these? Healthcare Nonprofits Schools and yeshivos Business Events Music
Review build, July 20. This stamp comes off before it goes public.